Case Study · 2024

Complice

Your partner in perfection

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A serum.
A woman.
A moment.

Brand Complice
Format Cinematic Short Film
Duration 20 seconds
Year 2024

Complice came to Realm of Steez with a serum and a conviction: that skincare is not about correction. It is about the ritual of knowing yourself. The brief was simple — make the product feel like a decision, not a routine.

"Your partner in perfection."

We built a film around that idea. Icon. Ritual. Presence. Three movements in twenty seconds — and a subject whose skin told the whole story before a single word was spoken.

Complice AM Serum

0:20 · Vertical
Play Film
Complice — opening frame, bottle on ice
Complice — serum application
Complice — final portrait

Every frame
was a choice.

The film was built from the inside out — starting with the brand's philosophy and working outward to a visual world that could hold it. No generic beauty tropes. No soft-focus aspiration. A woman who owns the room. A product that earns its place beside her.

The Opening

A figure in white behind a bottle resting on ice — power before ritual. The bridal reference is deliberate: this is a commitment to your skin, not a morning habit.

The Casting

Vitiligo as a feature, not a caveat. The film doesn't acknowledge it because it doesn't need to. The message is in what goes unsaid: this product is for skin in its truest form.

The Close-Up

The serum application at extreme close-up is the centre of the film. Intimate. Tactile. A reminder that this is a private act — between a woman and herself.

The Closing

Cathedral light through stone arches. Direct eye contact. No smile asked for. Just presence. The product has done its work — and so has she.

Realm of Steez

Your brand deserves
its own film.

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